Mirour Privacy Policy
Effective Date: Wednesday October 14th 2026
This Privacy Policy explains how Lutely Inc., doing business as Mirour ("Mirour," "we," "us"), handles personal information about the businesses that use our platform ("Brands"), their staff, and visitors to our website. Information about shoppers who use a Brand's experience in store is covered by the Mirour Shopper Privacy Notice at mirourmirour.com/privacy.
1. Information we collect
Account information: name, business name, email, phone, role, login credentials.
Business information: legal name, EIN, address and website, used for billing and carrier registration.
Billing information: handled by our payment processor. We don't store full card numbers.
Usage information: how you use the platform, device and browser data, IP address, log data.
Communications: emails, support requests and meeting notes with us.
Website information: pages visited and cookies (see Section 6).
2. How we use it
To provide, secure and support the platform
To bill you and register your messaging programs with carriers and email providers
To send you service notices and, with the option to unsubscribe, product news
To improve the platform, including with de-identified and aggregated data
To comply with law and enforce our terms
3. Shopper information we process for Brands
When a shopper uses a Brand's experience, Mirour processes that shopper's information on the Brand's behalf, as a service provider. The Brand decides how it is used. We do not use one Brand's shopper information for another Brand, and we do not sell it.
4. How we share information
We share personal information only with:
Service providers that help us run the platform, such as hosting, messaging (Twilio, SendGrid), payments, analytics and customer support, bound by contract to use it only for us
Carriers and registries, to register Brand messaging programs
Authorities, when required by law or to protect rights and safety
A buyer or successor, if Mirour is involved in a merger or sale
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties, except service providers that deliver the messages.
We do not sell personal information or share it for cross-context behavioral advertising.
5. Retention
We keep account information while your account is active and for up to 90 days after it closes, except where we need longer to meet legal obligations, resolve disputes or enforce agreements. Messaging consent and opt-out records are kept for at least 5 years.
6. Cookies
Our website (mirourmirour.com) uses cookies for login, security and analytics. You can control cookies in your browser settings.
7. Security
We use reasonable technical and organizational safeguards, including encryption in transit and access controls. No system is completely secure.
8. Your rights
Depending on where you live, you may have the right to access, correct, delete or get a copy of your personal information, and to opt out of certain uses. To make a request, email hello@mirourmirour.com. We will verify your request and respond within the time the law requires. We will not treat you differently for using these rights.
9. Children
The platform is for businesses and is not directed to children under 13. We do not knowingly collect their information.
10. Changes
We may update this policy. We'll post the new date at the top and notify account holders of material changes by email or in the platform.
11. Contact
Lutely Inc. (Mirour) · hello@mirourmirour.com
