For events & activations
Host events to grow your business.
Mirour helps brands turn events, pop-ups, and activations into new customers, stronger loyalty, and measurable ROI.
Run your entire event lifecycle in one platform (from registration and check-ins to on-site engagement and follow-up) so you can better understand your audience, drive repeat business, and measure what every event delivers beyond the moment.
How Mirour works
Your entire event lifecycle, in one platform.
Capture
Know every guest, not just a headcount.
Capture who your guests are, whether they're new or already customers, what they engaged with, how they felt and what they bought after.
It comes in from every touchpoint: RSVP, QR or NFC check-in, on-site sign-up (even for walk-ins who never registered), feedback and post-event purchases, all in one profile per guest.
Connect
Connect the event to your business.
Bring in what you already know about each customer from your POS and customer list, and send what guests share back to the rest of your business.
Engage
Own the relationship, not just the RSVP.
Collect first-party data on-site while guests are most engaged with your brand, and give them a reason to share what they want.
Product picks, feedback and offers on their phone or your screens make the event a two-way conversation.
Measure
See what every event delivered.
Registered vs. checked in vs. participated, what resonated, and what guests bought afterward, connected to Shopify, Square and Lightspeed.
Grow
Grow customer lifetime value.
Personal follow-up by email or text after the event, based on what each guest shared, so event guests become repeat customers.
The product in action
From the invitation to the impact report.
Mirour supports different moments throughout your activation, helping you create experiences worth participating in and make the results useful afterward.
How People Join In
Scan a sign or use a screen.
Guests scan a QR code or tap an NFC sign with their own phone, or use a digital screen on-site. No app download required.
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Before · REGISTRATION & BOOKINGS
Start the experience before they arrive.
Create branded registration, reservations, and event sign-ups that help guests plan their visit.
Capture relevant information before the event and make the experience more useful from the first interaction.
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Arrival · CHECK-IN
Know who actually showed up.
Make check-in simple while connecting attendance with registrations and existing audience information where available.
Better understand who participated, not just how many people came through the door.
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During · PARTICIPATION
Give guests more ways to be part of it.
Create interactive experiences that invite people to participate instead of simply observe.
From voting on a future product to sharing their preferences, answering questions, or contributing ideas, every interaction can make the experience more memorable and useful.
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During · DISCOVERY & EDUCATION
Bring more of your brand to life.
Give guests access to branded content, product education, recommendations, and answers that make it easier to explore your activation.
Use personalized discovery and interactive storytelling to help people get more out of the experience.
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After · AUDIENCE FOLLOW-UP
Keep the connection going.
Use the information guests choose to share to create relevant reasons to reconnect.
Share results, invite them to future experiences, provide product updates, or continue a conversation started during the activation.
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Reporting · MEASUREMENT
Show what your activation delivered.
Go beyond attendance and impressions to understand what people did during the experience.
Measure registrations, check-ins, participation, feedback, and audience insights against your activation goals.
Connect additional business outcomes where supporting information is available, and use what you learn to improve future investments.
ACTIVATION REPORTSPRING POP-UPREGISTERED260CHECKED IN214PARTICIPATED167WHAT RESONATEDDewy skin mistGlow workshopSPF samplingPhoto moment
Why engagement
Not just tracking.
A two-way conversation.
Counters tell you how many people showed up. Transactions tell you what sold. Mirour shows you what mattered to them, because they chose to share it.
What you already measure
What you're missing
- Gift for her sister
- Loves anything bold
- Wants new-color alerts
Why Mirour
More than attendance. More than impressions.
The value of an activation isn't limited to how many people showed up.
Mirour helps brands create meaningful participation, capture valuable information from those interactions, and make the results useful beyond the event itself.
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01
Participation Worth Measuring
Give guests valuable ways to interact with your brand while learning what resonates with them.
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02
Connected to Your Business
Use custom integrations to connect participation and audience information with your existing marketing and customer systems, like Shopify, Lightspeed, Square, and more.
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03
Flexible for Every Experience
Adapt experiences around the campaign, venue, audience, and goals, from a one-day pop-up to a multi-location activation program.
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04
No App Download Required
Guests simply tap, scan, or use an on-site screen to participate.
Measure what matters
Know what worked. Understand the value beyond the event.
An activation's impact doesn't always happen immediately. Mirour helps brands capture participation and audience intelligence in the moment, then connect those insights to their business to understand the value that continues afterward.
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Participation
Create engaging experiences that help you understand registrations, check-ins, and how guests interacted with the experiences you created.
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Audience Insights
Learn what guests responded to, the preferences they shared, and feedback they provided.
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Business Impact
Understand immediate outcomes and, where data is available, how participation connects to future engagement, loyalty, and business results.
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Future Investments
Use what you learn during and after an activation to understand its lasting value and make future experiences more effective.