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the real world retail report
The State of In-Store Retail 2026
Understand what’s changing and how to navigate what comes next for in-person retail.
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Get the Real World Retail Report
Mirour’s Real World Retail Report reveals a retail industry at an inflection point. Physical retail continues to drive the majority of sales, but as consumer behavior shifts and new store formats emerge, the role of retail is being redefined in real time.
❋ Key Findings
The Mirour In-Store Index includes key stats on physical retail in 2026.
❋ The Sensory Advantage
Why people physically go to stores, and no screen can replicate this.
❋ Market Scale
Updates on how physical retail makes up the majority of commerce.
❋ Experiential Retail
Pop-ups, immersive stores, and the store-as-destination economy.
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the landscape
❋ Gen Z Shoppers
How Gen Z is accelerating physical retail, and their in-store purchasing behaviors.
❋ Tech in the Store
Where AI is live in stores right now: deployed, measured, and producing results.
❋ Store Innovation
How the physical footprint is changing: small formats, DTC physical, and the end of the generic box.
❋ The Returns Economy
Return economics by channel, and why the return rate gap between online and in-store matters.
the details
❋ Tariffs
How trade policy is reshaping competitive dynamics and its implications on in-store retail.
❋ In-Store Opportunity
The largest pricing inefficiency in retail advertising, and how the dollars follow the data.
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