MIROUR WORKSHOP
HOW TO MAKE YOUR STORE WORTH THE TRIP
September 16, 2026 | 1–2pm ET
A free 60-minute workshop for brick-and-mortar brands who want to turn foot traffic into real experiences.
Your customers have infinite options. They can buy almost anything from their couch. So when they choose to walk into your store, what are you giving them that they can't get anywhere else?
Most stores think about product. The best stores think about the journey, from the moment someone walks in to the moment they come back.
In this workshop, you'll map your actual in-store experience, identify the gaps, and walk away with a framework for making every visit worth the trip. No fluff. Just the questions your store needs to answer and real examples of brands doing it well.
What you’ll walk away with
A mapped-out journey for your store (you'll build it live)
A framework for evaluating your in-store experience
Real examples from brands making physical retail worth choosing
One specific, actionable thing to change this week
Who this is for
Brick-and-mortar brand owners, store managers, and retail operators who want their physical space to do more than hold inventory. Whether you have 1 location or 50, if you have foot traffic, this is for you.
Details
Date: Wednesday, September 16th, 2026
Time: 1–2pm ET
Where: Virtual (link sent after signup)
Hosted by: Loren Mount-O'Brien &
Kelley Bowen (co-founders of Mirour)
LOREN, CO-FOUNDER & CEO
Led experiential campaigns at Edelman (TJX, eBay) & production agency owner
KELLEY, CO-FOUNDER & CMO
Led brand, marketing, product development, merchandising (Spanx, Tommy Hilfiger) & creative studio owner