Platform Terms of Service
Last Updated: July 29, 2026
These Platform Terms of Service ("Terms") are a legally binding agreement between Lutely Inc., doing business as Mirour ("Mirour," "we," "us," or "our"), and the business entity or individual ("Brand," "you," or "your") that registers for or uses the Mirour platform.
By creating an account, accessing the platform, or using any Mirour services, you agree to these Terms. If you do not agree, do not use the platform.
Mirour reserves the right to update these Terms at any time. We will notify you of material changes via email or through the platform. Continued use after notice constitutes acceptance of the updated Terms.
1. Definitions
"Platform" means the Mirour software application, including all web-based tools, dashboards, APIs, and related services provided by Mirour.
"Services" means the features and functionality available through the Platform, including but not limited to guided customer experiences, display pages, customer profiles, AI-assisted chat, analytics, SMS follow-up, staff tools, and integrations.
"Brand Content" means all content, data, images, product information, branding, and materials you upload, create, or provide through the Platform.
"Customer Data" means information collected from or about your customers through the Platform, including but not limited to names, email addresses, phone numbers, preferences, product interests, quiz responses, saved products, and engagement activity.
"Aggregated Data" means data that has been de-identified and combined so that it cannot reasonably be used to identify any individual customer or Brand.
"Authorized Users" means your employees, contractors, or agents whom you authorize to access the Platform on your behalf.
2. Account and Access
To use the Platform, you must create an account and provide accurate, complete information. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account.
You may authorize additional users to access the Platform on your behalf. You are responsible for ensuring that all Authorized Users comply with these Terms.
You must notify Mirour immediately if you become aware of any unauthorized use of your account. Mirour reserves the right to suspend or terminate accounts that violate these Terms or pose a security risk to the Platform.
3. Services
3.1 Service Description
Mirour provides a platform that enables brands to create guided, interactive customer experiences in physical retail environments. The Platform allows brands to engage customers through QR codes, NFC tags, and tablets; deliver product recommendations, education, and content; capture customer identity, preferences, and intent; support staff with customer context and product knowledge; follow up with customers after the visit; and analyze customer engagement.
3.2 AI-Powered Features
The Platform includes AI-assisted features, including but not limited to an AI chat tool that helps customers explore products and receive recommendations. AI-generated responses are informational and may not always be accurate. Mirour does not guarantee the accuracy, completeness, or appropriateness of AI-generated content. You are responsible for reviewing and configuring AI features to align with your brand standards.
3.3 Availability and Modifications
Mirour will use commercially reasonable efforts to maintain Platform availability but does not guarantee uninterrupted service. We may modify, update, or discontinue features with reasonable notice. We will provide at least 30 days notice before discontinuing any core feature.
4. Fees and Payment
4.1 Subscription Fees
You agree to pay the subscription fees associated with your selected plan as described at the time of purchase or in a separate order form. All fees are quoted in U.S. dollars and are exclusive of applicable taxes.
4.2 Billing and Renewal
Subscriptions are billed on a monthly or annual basis, depending on your plan. Subscriptions automatically renew at the end of each billing period unless you cancel at least 30 days before the renewal date.
4.3 Late Payments
If payment is not received within 15 days of the due date, Mirour may suspend access to the Platform until the outstanding balance is paid. Mirour reserves the right to charge interest on overdue amounts at the rate of 1.5% per month or the maximum rate permitted by law, whichever is less.
4.4 Refunds
Fees are non-refundable except as required by law or as expressly stated in a separate written agreement.
5. Data Ownership and Rights
5.1 Brand Content
You retain all ownership rights in your Brand Content. By uploading Brand Content to the Platform, you grant Mirour a non-exclusive, worldwide, royalty-free license to use, display, reproduce, and distribute your Brand Content solely as necessary to provide the Services.
5.2 Customer Data
As between you and Mirour, you own the Customer Data collected through your use of the Platform. Mirour processes Customer Data on your behalf as a service provider. You grant Mirour the right to use Customer Data as necessary to provide, maintain, and improve the Services, including training and improving AI and machine learning features across the Platform.
5.3 Aggregated and De-Identified Data
Mirour may create Aggregated Data derived from Customer Data and Platform usage. Mirour owns all Aggregated Data and may use it for any lawful purpose, including but not limited to: improving and developing the Platform and Services; creating, publishing, licensing, or selling industry benchmarks, reports, and insights; sharing anonymized performance benchmarks with other Platform users; training AI and machine learning models; conducting research and analytics; and marketing Mirour services.
5.4 Mirour Does Not Sell Personal Information
Mirour does not sell, rent, or trade individual Customer Data or personal information to third parties. The Aggregated Data rights described above apply only to data that has been de-identified and cannot be linked back to any individual.
5.5 Data Portability
Upon written request, Mirour will provide you with an export of your Customer Data in a standard machine-readable format within 30 days. Upon termination of your account, Mirour will retain your Customer Data for 90 days to allow for export, after which it may be permanently deleted.
6. Privacy and Compliance
6.1 Privacy Policy
Mirour processes personal information in accordance with our Privacy Policy, available here. Our Privacy Policy is incorporated into these Terms by reference.
6.2 Your Privacy Obligations
You are responsible for maintaining your own privacy policy that accurately describes how you collect, use, and share customer information, including through the Mirour Platform. Your privacy policy must comply with all applicable laws and must disclose your use of Mirour as a service provider.
6.3 CCPA Compliance
To the extent that Mirour processes personal information of California residents on your behalf, Mirour acts as a "service provider" as defined under the California Consumer Privacy Act (CCPA). Mirour will not sell personal information, retain or use personal information for purposes other than providing the Services, or combine personal information with data from other sources except as permitted by law.
6.4 SMS and Communications Compliance
If you use the Platform to send SMS messages, emails, or other communications to customers, you are solely responsible for obtaining proper consent, providing clear opt-out mechanisms, maintaining records of consent, and ensuring message content complies with applicable laws. Mirour provides the tools for communication but does not verify consent. You agree to indemnify Mirour against any claims arising from your failure to comply with communications laws.
6.5 Data Security
Mirour implements commercially reasonable technical and organizational measures to protect Customer Data. However, no system is completely secure. In the event of a data breach affecting your Customer Data, Mirour will notify you within 72 hours of becoming aware of the breach and will cooperate in any required notifications.
7. Intellectual Property
7.1 Mirour Ownership
Mirour retains all rights, title, and interest in the Platform, including all software, algorithms, designs, interfaces, documentation, and related intellectual property. These Terms do not grant you any ownership interest in the Platform.
7.2 Feedback
If you provide suggestions, ideas, or feedback about the Platform, Mirour may use that feedback without obligation or compensation to you.
7.3 Trademarks
Each party retains ownership of its trademarks. You grant Mirour permission to use your name and logo to identify you as a Mirour customer in marketing materials, unless you opt out in writing.
8. Acceptable Use
You agree not to:
Use the Platform for any unlawful purpose or in violation of any applicable law
Upload content that is defamatory, obscene, fraudulent, or infringes on third-party rights
Attempt to gain unauthorized access to the Platform or its underlying systems
Reverse engineer, decompile, or disassemble any part of the Platform
Use the Platform to send unsolicited communications or spam
Interfere with the performance or availability of the Platform
Sublicense, resell, or redistribute access to the Platform without written consent
Use Customer Data in any manner that violates applicable privacy laws
Mirour reserves the right to suspend or terminate your access for any violation of this section.
9. Third-Party Integrations
The Platform may integrate with third-party services, including but not limited to point-of-sale systems, email marketing platforms, CRM tools, and analytics services. Mirour is not responsible for the availability, accuracy, or performance of third-party services. Your use of third-party integrations is subject to the terms and policies of those providers.
10. Warranties and Disclaimers
10.1 Mirour Warranty
Mirour warrants that the Platform will perform substantially in accordance with its documentation during the term of your subscription.
10.2 Disclaimer
EXCEPT AS EXPRESSLY SET FORTH IN SECTION 10.1, THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE." MIROUR DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. MIROUR DOES NOT WARRANT THAT THE PLATFORM WILL BE ERROR-FREE OR UNINTERRUPTED.
11. Limitation of Liability
11.1 Cap on Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, MIROUR'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS SHALL NOT EXCEED THE TOTAL FEES PAID BY YOU TO MIROUR IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
11.2 Exclusion of Damages
IN NO EVENT SHALL MIROUR BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES, REGARDLESS OF THE THEORY OF LIABILITY.
11.3 Exceptions
The limitations in this section do not apply to liability arising from gross negligence, willful misconduct, or breach of confidentiality obligations.
12. Indemnification
12.1 Your Indemnification
You agree to indemnify, defend, and hold harmless Mirour and its officers, directors, employees, and agents from any claims arising from your use of the Platform in violation of these Terms, your Brand Content or the products and services you sell, your violation of any applicable law, or any dispute between you and your customers.
12.2 Mirour Indemnification
Mirour will indemnify, defend, and hold harmless your business from any third-party claims that the Platform infringes a valid U.S. patent, copyright, or trademark, provided you promptly notify Mirour of the claim and cooperate in the defense.
13. Confidentiality
Each party agrees to keep confidential any non-public information received from the other party that is marked as confidential or that a reasonable person would understand to be confidential. Confidentiality obligations survive for three (3) years after the termination of these Terms.
14. Term and Termination
14.1 Term
These Terms are effective when you create an account and continue until terminated. Your subscription term is as specified in your plan or order form.
14.2 Termination by You
You may cancel your subscription at any time through the Platform or by contacting Mirour. Cancellation takes effect at the end of the current billing period. No refunds will be issued for partial billing periods.
14.3 Termination by Mirour
Mirour may terminate or suspend your account immediately if you breach these Terms, fail to pay fees after notice, or engage in activity that threatens the security or integrity of the Platform.
14.4 Effect of Termination
Upon termination, your access to the Platform will cease, Mirour will retain your Customer Data for 90 days to allow for export, and sections that by their nature should survive termination will survive.
15. General Provisions
15.1 Governing Law
These Terms are governed by the laws of the State of Delaware, without regard to conflict of law principles. Any disputes arising under these Terms shall be resolved in the state or federal courts located in Fulton County, Delaware.
15.2 Dispute Resolution
Before initiating any legal proceeding, the parties agree to attempt to resolve disputes through good-faith negotiation for a period of 30 days.
15.3 Entire Agreement
These Terms, together with any order forms and the Privacy Policy, constitute the entire agreement between you and Mirour and supersede all prior agreements and understandings.
15.4–15.8
Severability, assignment, waiver, force majeure, and notice provisions apply as stated in the full Terms text provided to Mirour. Notices to Mirour should be sent to Lutely Inc. at hello@mirourmirour.com.
If you have questions about these Terms, contact us at hello@mirourmirour.com.
Mirour is operated by Lutely Inc.