Terms of Use

Last Updated: August 3, 2026

These Terms of Use ("Terms") govern your use of Mirour-powered experiences in retail stores. Mirour is operated by Lutely Inc. ("Mirour," "we," "us," or "our").

By scanning a QR code, using a tablet, tapping an NFC tag, or otherwise interacting with a Mirour experience, you agree to these Terms.

1. What Mirour Is

Mirour powers guided shopping experiences inside physical retail stores. When you interact with Mirour in a store, you may browse products, get recommendations, take quizzes, chat with an AI assistant, save products for later, and sign up for updates from the brand.

Mirour is not the retailer. Each in-store experience is created and managed by the brand whose store you are visiting. Mirour provides the technology platform.

2. Your Information

2.1 What We Collect

When you use a Mirour experience, we may collect information you voluntarily provide, such as your name, email address, and phone number, as well as your product preferences, quiz responses, and saved products. We also collect engagement data such as what you browse and how you interact with the experience, AI chat conversations, and basic device and browser information.

We do not collect precise GPS location, financial or payment information, or any information from your device beyond what is needed to deliver the experience.

2.2 How Your Information Is Used

Your information is used to deliver the in-store experience you are interacting with, provide personalized product recommendations, send you communications from the brand (only if you opt in), improve the Mirour platform and AI features, and create aggregated, de-identified insights that cannot identify you.

2.3 Who Receives Your Information

Your information is shared with the brand whose experience you are using — they are the business you are shopping with. Your information is not shared with other brands or sold to third parties.

We may share de-identified, aggregated data (which cannot identify you) for industry research, benchmarks, and analytics.

For full details, see our Privacy Policy.

3. Communications

3.1 Opting In

If you provide your email address or phone number and opt in to receive communications, you may receive messages from the brand via email or SMS. These may include product updates, promotions, recommendations, and loyalty offers.

3.2 Opting Out

You can opt out of communications at any time by replying STOP to any SMS message, clicking "unsubscribe" in any email, or contacting us at hello@mirourmirour.com.

Opting out of communications does not delete your account or information. To request deletion, see Section 5.

4. AI Chat

Some Mirour experiences include an AI-powered chat feature that can answer questions and help you find products.

AI responses are generated by technology and may not always be accurate. Mirour and the brand are not responsible for decisions you make based on AI-generated recommendations. AI chat is not a substitute for professional advice (medical, legal, financial, or otherwise). Chat conversations may be used to improve the AI and the platform.

5. Your Rights

You may request access to the information Mirour holds about you, request correction or deletion of your information, and opt out of communications at any time.

To make a request, email hello@mirourmirour.com. We will respond within 30 days.

If you are a California resident, you have additional rights under the CCPA as described in our Privacy Policy.

6. Acceptable Use

When using Mirour, you agree not to use the platform for any unlawful purpose, attempt to access areas of the platform not intended for shoppers, interfere with the operation of the platform, or submit false information.

7. Disclaimers

Mirour experiences are provided "as is." We do not guarantee that product information, availability, or pricing displayed through Mirour is accurate — that information comes from the brand and their inventory systems.

Mirour is a technology platform. All products, services, and transactions are between you and the brand. Mirour is not responsible for the products you purchase, the brand's return or refund policies, or any disputes between you and the brand.

8. Limitation of Liability

To the maximum extent permitted by law, Mirour's total liability to you for any claim arising from your use of a Mirour experience shall not exceed $100.

Mirour is not liable for any indirect, incidental, or consequential damages arising from your use of the platform.

9. Children

Mirour is not intended for use by children under 13. If you are under 13, please do not use Mirour or provide any personal information.

10. Changes to These Terms

We may update these Terms from time to time. The "Last Updated" date at the top indicates the most recent revision. Continued use of Mirour after changes constitutes acceptance of the updated Terms.

11. Contact Us

If you have questions about these Terms, contact us at:

Lutely Inc. (dba Mirour) Email: hello@mirourmirour.com

Mirour is operated by Lutely Inc., a Delaware corporation.