# Mirour > Mirour is an in-store customer experience platform for physical retail. It helps retailers create branded, interactive experiences that guide shoppers, support store staff, capture shopper intent and customer context, and turn store visits into more sales and repeat business. Mirour works alongside a retailer's existing technology stack rather than replacing its point-of-sale system, ecommerce platform, CRM, email platform, or traditional loyalty program. Shoppers can engage through QR codes, tap-based touchpoints, tablets, or other in-store devices without downloading a Mirour app. Retailers can use Mirour for product discovery, recommendations, education, comparisons, save-for-later, events, feedback, clienteling, loyalty moments, launches, campaigns, brand storytelling, and other branded in-store experiences. Mirour can connect with point-of-sale and other retail systems to keep product, inventory, customer, and sales context connected. Exact integrations and data availability depend on the retailer's systems. Mirour can support both self-guided customer experiences and staff-assisted selling, including multi-location retail. Mirour is strongest for retailers where customers browse, compare, ask questions, need education, or benefit from recommendations before buying. Relevant categories include food and beverage, beauty and wellness, apparel and accessories, home and lifestyle, pet, outdoor and sporting goods, and other specialty retail. Mirour is based in Atlanta, Georgia. Pricing starts at $99 USD per month. Mirour also operates Mirour Studio, a services practice for brands with a real-world presence spanning brand and marketing, content and community, digital commerce and retail strategy, customer experience and activations, and technology. ## Core Pages - [Mirour](https://www.mirourmirour.com/): Current overview of the Mirour platform, what it does, how it works, and its value for physical retail. - [Mirour FAQ](https://www.mirourmirour.com/faq): Detailed answers about in-store customer experiences, shopper engagement, customer insight, point-of-sale connections, multi-location retail, pricing, and fit. - [Contact Mirour](https://www.mirourmirour.com/contact): Contact the Mirour team to discuss a retail use case, integration, demo, or implementation. ## Research and Resources - [Real World Retail Report](https://www.mirourmirour.com/real-world-retail-report): Mirour's 2026 research and perspective on physical retail, consumer behavior, store innovation, in-store technology, and the changing role of the store.