FAQs

Mirour helps retailers create better in-store customer experiences that drive engagement, sales, and repeat business. It connects the systems and knowledge you already use with branded, interactive experiences for shoppers and staff, then captures what customers explored, saved, preferred, and cared about so the relationship can continue after the visit.

About Mirour

  • Mirour is an in-store customer experience platform for physical retail. It helps brands create branded, interactive experiences that guide shoppers, support staff, capture customer intent, and make store visits more measurable and actionable.

  • In-store customer experience software helps retailers improve what happens between a shopper walking into a physical store and making a purchase. It can support product discovery, education, recommendations, feedback, loyalty, clienteling, and other moments while giving the retailer more insight into what customers need and care about.

  • Mirour does not replace your point of sale, ecommerce platform, CRM, email platform, or traditional loyalty program. It works alongside your existing stack to make the in-store customer journey more useful and measurable, while capturing context that often disappears when someone browses, asks questions, saves something for later, or leaves without buying.

  • No. Mirour can support both self-guided shoppers and staff-assisted selling. Customers can use Mirour on their own when they want more independence, while staff can use customer context, product knowledge, saved items, preferences, and recommendations to give more relevant guidance.

The Shopper Experience

  • Shoppers can engage through a QR code, tap-based touchpoint, tablet, or other in-store device. The experience opens in the moment, so a customer can discover products, answer a few questions, get recommendations, learn more, save something for later, or participate in a campaign without changing how they normally shop.

  • No. Customers do not need to download a Mirour app. They can access experiences through QR codes, tap-based touchpoints, or in-store devices.

  • Retailers can create experiences for product education, personalized recommendations, comparisons, save-for-later, events, feedback and voting, brand storytelling, video and social content, staff picks, clienteling, loyalty moments, launches, campaigns, and other branded in-store interactions.

  • Yes. Mirour can use what a shopper tells you in the moment, along with available product and customer context, to make recommendations, education, content, and next steps more relevant to that person.

  • Yes. Mirour can be used anywhere a brand is interacting with customers in person, including stores, pop-ups, launches, events, tastings, and experiential activations. It can help turn a one-time interaction into customer insight and an ongoing relationship.

Sales, Customer Insight, and Loyalty

  • Mirour is designed to help customers make better decisions while they are still in the store. Retailers can use it to provide product education, recommendations, comparisons, bundles, add-ons, staff picks, and other guidance that gives shoppers more confidence and gives staff more tools to sell.

  • Mirour can support higher basket sizes by helping shoppers discover relevant products, pairings, bundles, add-ons, and recommendations during the decision-making process. The goal is to make cross-selling and upselling feel useful to the customer rather than generic.

  • Yes. That is one of Mirour's core use cases. When a shopper chooses to engage, Mirour can capture contact information, preferences, products explored, saved items, questions, category interest, feedback, and other purchase intent before a transaction happens.

  • Mirour can capture what brought a customer in, what they explored, what they saved, what they preferred, what they asked about, what they needed more information on, their feedback, and other signals of purchase intent. This gives retailers more context than transaction history alone.

  • Mirour creates opt-in interactions that give customers something useful in exchange for participation, such as guidance, discovery, education, recommendations, saved items, or access to a relevant experience. That interaction can help retailers build richer customer profiles based on what shoppers voluntarily share and do in the store.

  • The context captured in-store can support smarter follow-up after the visit, including save-for-later, remarketing, clienteling, loyalty, future recommendations, and more personalized outreach. Instead of following up with only a receipt or generic message, retailers can use what the customer actually cared about during the visit.

Integrations and Store Operations

  • Yes. Mirour can connect with point-of-sale systems so in-store experiences stay connected to the retailer's product, inventory, customer, and sales data. The exact setup and available data depend on the point-of-sale system and integration.

  • Depending on the integration, Mirour can use product, inventory, customer, and sales data to keep in-store experiences current and useful. This can include location-specific inventory and sales context for retailers with multiple stores.

  • Yes. Mirour can support multi-location retail. Where the connected systems provide location-level data, Mirour can use outlet-specific inventory and sales information so experiences reflect what is relevant in each store.

  • Mirour is designed to work alongside a retailer's existing technology stack rather than replace it. Available connections depend on the systems you use, but the goal is to connect store experiences with the product, customer, commerce, and marketing context already available to your team.

Fit and Services

  • Mirour is strongest for retailers where customers browse, compare, ask questions, need education, or benefit from recommendations before buying. Strong use cases include food and beverage, beauty and wellness, apparel and accessories, home and lifestyle, pet, outdoor and sporting goods, and other specialty retail categories with opportunities to improve conversion, basket size, customer insight, or repeat visits.

  • Yes. Mirour Studio works with brands that have a real-world presence across brand and marketing, content and community, digital commerce and retail strategy, customer experience and activations, and technology. The team can support strategy, specific projects, ongoing work, or technology-led customer experiences.